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Our client – a savvy and veteran project managing consultant – required an identity that would allow them to kickstart their new venture, but also stand the test of time. We opted for a simple icon and minimal colour palette which would reproduce consistently across all media. The final logomark was borne from the client’s preference of font, a classic sans serif typeface – Futura – with some artistic license applied to some of the glyphs.
We also built a very simple landing page microsite to create a presence online with the logo, a mission statement, and a contact form to capture leads.
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